The Most Coveted Brands in the World of Horology

 Time never stands still and nor does the art of perfecting timepieces. From the sundials of the ancient world to pocket watches, wrist watches and finally the uber cool smartwatches, the watch making industry has witnessed several phases in its evolution. The centuries have also seen the rise and fall of several watch brands. Some of these have stood the test of time and have created works of art that are more than time telling instruments. Timepieces like the Hublot wrist watch, Rolex and other luxury models have become collector’s items that are worthy of being passed from one generation to the next. Precision, craftsmanship, uniqueness, and aesthetic designs are what make these watches stand out from the rest. So if you are a watch aficionado or want to get noticed in a crowd, here are some of the most coveted brands in the world of horology that you can choose from.


One of the worlds most loved brands, Rolex is synonymous with master craftsmanship, luxury and sophistication. Rolex is amongst the very few watch manufacturers who make watches by hand rather than rely on machines. The company has taken luxury to the next level by using 904L grade stainless steel in the construction of its watches. This is the most expensive steel in the world and can resist corrosion and rust. No wonder, each timepiece is unique and oozes elegance. Over the years, Rolex watches have become a style statement and have come to be sought after by watch lovers around the world. Other than Paul Newman, Rolex has also been seen on the wrists of celebrities like Mark Wahlberg, David Beckham, Justin Timberlake and others.


Just a glimpse is enough to make you fall in love with Hublot watches. A newcomer in the world of watches, Hublot began operations in 1980. In a little over four decades the watchmaker has carved a niche for itself. Timepieces produced by the company are impressive, stylish and very accurate and are sold at its 96 boutiques across the globe. The company also has a strong association with sports. It has endorsed some of the world’s best football clubs like FC Bayern Munich, Paris Saint-Germain and Juventus to name a few. Hublot has been the official timekeeper for the 2019 ICC Cricket world Cup, 2010 FIFA World Cup and 2014 FIFA World Cup and has been associated with many other sporting events. Among the many models produced by the company, some of the most popular ones include the Hublot Big Bang Sang Bleu II, the Hublot Big Bang Meca-10, and the Hublot Big Bang Unico GMT. Hublot watches have been worn by famous personalities like Jay Z and Kylie Jenner.

Patek Philippe

Founded in 1839, the Geneva-based Patek Philippe is the oldest and most trusted watch manufacturer. Imbued with luxury and ingenuity, Patek Philippe watches are a rage among the high and mighty. During its chequered history spanning more than 180 years, Patek Philippe watches have adorned the wrists and closets of leading personalities like John F Kennedy, Nelson Mandela, Queen Victoria, Pablo Picasso, Albert Einstein and other powerful figures. The watchmaker has manufactured some of the finest models like the Nautilus wristwatch, perpetual calendar chronograph, and Calatrava wristwatch to name a few. Eight out of the ten most expensive watches sold at auction belong to the Patek Philippe stable.

These exquisite pieces of art are extremely expensive and can leave a deep hole in the pocket. Though not many will be able to afford the Hublot watch price, in the end these and other luxury watches are worth the money. In addition to being impressive collector’s items, these watches are unique and elegant, and command good resale value. You can also purchase pre-owned Hublot watches and other models in perfect condition from sellers like Second Time Zone, who stock premium quality luxury watches manufactured by the world leaders in horology.

Comments are closed.